1.
Company: Cars.com
Target audience: People searching for a car
Persuasive method: Humor
Camera shots and editing: No major use of camera shots
Message: The website makes buying a car easy
Effective: The humor made it easy to remember Cars.com
2.
Company: Audi
Target audience: 25+, young and the rich, for those who like high performance cars
Persuasive method: Action and celebrity
Camera shots and editing: The angles and choppy camera work made for an exciting commercial
Message: The Audi is the new luxury car
Effective: The action and use of Jason Statham made for an entertaining yet confusing commercial.
3.
Company: e Trade
Target audience: 21+, people who aren't opposed to online transactions
Persuasive method: Humor
Camera shots and editing: No major camera shots and editing
Message: e Trade is so easy to use, a baby could do it.
Effective: It gets the viewers' attention, it's entertaining, and effectively delivers the message.
4.
Company: Careerbuilder.com
Target audience: Adults, employed people who don't like their job
Persuasive method: Humor
Camera shots and editing: No major camera shots and editing
Message: There is an alternative for those who hate their job
Effective: The humor and the clear message help people remember Careerbuilder.com
5.
Company: Budweiser
Target audience: Current Budweiser drinkers
Persuasive method: Drama, humor
Camera shots and editing: No major camera shots and editing
Message: Making people feel good about drinking Budweiser
Effective: It's pretty good, consistant with the other Clydesdale advertisements
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