Sunday, February 22, 2009

Voices of Hope Lead

Students, teachers, and community members gathered in the Performing Arts Center at Eastview High School to support a worthy cause. Voices of Hope was an event created by the Women's Chorale to raise funds for the Angel Foundation, which supports victims and families of those affected by cancer.

Voices of Hope was an all-day event on Friday, February 19 with the first performer at 8 a.m. to the final performance at 12 p.m.. Middle school and Eastview choirs, Eastview students and teachers, and local talent provided entertainment throughout the day. Funds for the Angel Foundation were raised by means of ticket sales and donations.

Tuesday, February 17, 2009

Law and Ethics Post

Five freedoms of First Amendment

1. Speech

2. Petition

3. Religion

4. Assembly

5. Press

Public schools are limited by the First Amendment in their ability to censor but private schools are not regulated the same way.


Tinker v. Des Moines Independent Community School District

The U.S. Supreme Court recognizes that the First Amendment protects on-campus student speech. This started providing student free speech in schools. Does not protect unlawful speech and physically disruptive speech (clothing).

Bethel School District v. Fraser

Schools can censor student speech if it is vulgar or indecent, even if it doesn't cause a "material or substantial disruption".

Hazelwood School District v. Kuhlmeier

Schools have the right to censor material if it goes against legitimate teaching concerns.

The Hazelwood doesn't create an unlimited license to censor.

Morse v. Frederick

Students were suspended for holding a sign stating "Bong Hits 4 Jesus". They were suspended for ten days even though it wasn't on school grounds and they weren't even in school but it was a school authorized activity.

Student web sites

1. Sites that are offensive, obnoxious, and insulting

2. Sites that are offensive, obnoxious, and insulting, and also contain some sort of veiled threat of violence, or destruction of property

3. Sites that contain outright blatant threat (post Columbine)

Eden Prairie and Woodbury are examples

Libel:

Publication of a false statement of fact that seriously harms someone's reputation. Knowing something is true and proving it's true can be two different things.

Friday, February 13, 2009

2/13 Notes- What is journalism?

Definition:
Define “Journalism” in 1-3 sentences.
Current events that are newsworthy that are published or broadcasted for an audience.

List and describe the six criteria of newsworthiness.
1. Timeliness- it's current, if not it won't matter to the viewer
2. Proximity- how close you are to something
3. Significance- events
4. Prominence- people, important people rather than normal people
5. Unusualness
6. Human interest- feel good stories
What are the advantages of print journalism?
1. More control of what news you get
2. Easier to archive or hang on to
3. Much more in depth
What are the advantages of broadcast journalism?
1. Audio and video
2. More current than print journalism
3. Easier to update

Why has online journalism (convergent media) become so popular?
You get broadcast and print journalism advantages. It's also free so it's more accessable for everyone

Wednesday, February 11, 2009

Wednesday, February 4, 2009

Super Bowl Ads

1.

Company: Cars.com



Target audience: People searching for a car



Persuasive method: Humor



Camera shots and editing: No major use of camera shots



Message: The website makes buying a car easy



Effective: The humor made it easy to remember Cars.com

2.

Company: Audi


Target audience: 25+, young and the rich, for those who like high performance cars


Persuasive method: Action and celebrity



Camera shots and editing: The angles and choppy camera work made for an exciting commercial


Message: The Audi is the new luxury car


Effective: The action and use of Jason Statham made for an entertaining yet confusing commercial.

3.

Company: e Trade



Target audience: 21+, people who aren't opposed to online transactions



Persuasive method: Humor




Camera shots and editing: No major camera shots and editing




Message: e Trade is so easy to use, a baby could do it.




Effective: It gets the viewers' attention, it's entertaining, and effectively delivers the message.

4.



Company: Careerbuilder.com



Target audience: Adults, employed people who don't like their job



Persuasive method: Humor



Camera shots and editing: No major camera shots and editing



Message: There is an alternative for those who hate their job



Effective: The humor and the clear message help people remember Careerbuilder.com

5.



Company: Budweiser



Target audience: Current Budweiser drinkers



Persuasive method: Drama, humor



Camera shots and editing: No major camera shots and editing



Message: Making people feel good about drinking Budweiser



Effective: It's pretty good, consistant with the other Clydesdale advertisements